Both Swatch and Omega are promoting this product on their websites just a few days prior to the official sales launch, which will be March 26, 2022. So, in a sense, this is Swatch doing a collaboration with itself, and I suppose there is some ironic humor to that. Launching just a week prior to April Fool’s day, some of us had to do a double-take when we saw the crown on these watches with the “O x S” branding, which means “Omega x Swatch.” This is the terminology used today to signify collaboration products, often between unrelated companies, only in this instance, Swatch and Omega are part of the same parent company, The Swatch Group. So, if you can put up with actually traveling to one of the few Swatch and Omega brand boutiques that are selling these, you are going to be in for a fun wristwatch-wearing experience at Swatch watch prices. That said, there are an awful lot of versions to choose from, and it doesn’t appear as though these are a limited edition. After our recent period of watch market disruption, change brought about by the pandemic, the rise of hype watches, and, of course, the popularity of collaboration products, this Omega x Swatch Bioceramic MoonSwatch announced today actually makes a lot of sense - and a lot of them will be sold. Just a few years ago, none of us would have imagined that we would see a dual-branded Omega and Swatch timepiece collection that is an homage to the iconic Omega Speedmaster. It really does make watch writers like me happy to see the unexpected.
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